Ronald J. Baker started his CPA career in 1984 with KPMG. Today he is the founder of VeraSage Institute, co-host of The Soul of Enterprise: Business in the Knowledge Economy and author of seven books. He has been named a Top 100 Most Influential People on Accounting Today from 2001–2007 and 2011–2019, a faculty member of the Professional Pricing Society, and presently resides in Petaluma, California.